Indian Trade Leader Concludes Strategic France Visit, Signs Landmark MoUs
Paris / Sète / Occitanie | January 2026
Vasudhaiva Kutumbakam Export Import Consultancy has concluded a high-impact business visit to France, led by its Founder and President V. P. V. Yugka Murrthy, marking a significant step in strengthening Indo-European cooperation across nutraceuticals, premium wines, and sports development.
A key outcome of the visit was the signing of a historic Memorandum of Understanding with CEVRAI, a leading French nutraceutical brand. Under this agreement, Vasudhaiva Kutumbakam Export Import Consultancy will serve as the strategic consultancy partner for the launch of CEVRAI products in India, the UAE, and South East Asia.
Mr. Yugka Murrthy also visited and inspected CEVRAI’s manufacturing facility, reviewing production standards, quality systems, and compliance practices.
During his Paris engagements, the Indian delegation undertook diplomatic and cultural interactions, including visits to the Eiffel Tower and major museums, reinforcing the role of cultural diplomacy in international business relations.
In southern France, discussions were held in Sète and Occitanie with Nicolas Le Bellec, a UEFA Pro licensed coach with an extensive career across top French clubs. Talks focused on establishing a high-performance football academy in Goa, India, through a joint venture with BMA Sports Welfare Society, alongside potential collaborations with French and European football institutions.
The visit also included meetings with representatives of Sète agglopôle méditerranée, including Jean-Michel Izoird, to explore long-term cooperation in sports, youth development, and cultural exchange.
Another major highlight was the visit to Domaine Le Cazal, a historic family-owned winery in the Minervois AOC region, certified organic and renowned for its old-vine Carignan, Grenache, and Syrah wines. Following detailed vineyard and winery inspections, an MoU was signed appointing Vasudhaiva Kutumbakam Export Import Consultancy to support market entry, regulatory coordination, and partner identification for launching Domaine Le Cazal wines in India, the UAE, and South East Asia.
Profile
V. P. V. Yugka Murrthy is a senior Indian entrepreneur and international trade strategist. He serves as National Vice President – Government & External Affairs at the Indo–Latin American Chamber of Commerce and is widely recognised for his work in government liaison, global sourcing, and policy-aligned investment facilitation. With deep grassroots experience and global exposure, he acts as a trusted bridge between governments, investors, and international enterprises.
Commenting on the visit, Mr. Yugka Murrthy stated that the France tour was “relationship-driven and future-focused,” laying the groundwork for sustainable, long-term Indo-European partnerships.
The France visit concluded successfully, with multiple cross-border initiatives scheduled for implementation in 2026.
